Exactly. You paid for the extra power with extra fuel. The aftermarket parts on your Audi did improve things at a monetary cost. Manufactures do not use this approach as they are working to a budget and such parts would be too expensive for the general market. However, those parts are not a tune, which is what you were saying would improve power and economy. Wiseman posted above that
"Offers 40 HP or higher, 25 Extra Torque or better for v8/v10 engines, and less for 4-6 cylinder engines.
You also receive better fuel consumption, extra 10% increase in top speed, faster acceleration, 50% better throttle response, smoother engine idling. "
I would argue that this contradicts basic principles of science.
That fact that it is a modest suv is not relevant to the situation. You said "Car companies do not put there best tunes on suv the very best tuning gets put on hi performance vehicles " Companies are not limited to a certain number of tunes. Each car is given its own tune developed solely for that engine.
Once again you have avoided answering my question as to why the manufactures would not use the same or better tune that the aftermarket offers right from the factory if there were no detrimental effects in the long term. Please answer this direct question. Remember, we are not talking hard parts here, only computer programming.