I did too, but if I were purchasing a new vehicle today, I would expect it to have heated seats (especially if I were buying a TB today at the super inflated dealership markup that people are paying lately)I grew up with no heated seats. What is 5 minutes of a chilly ass. ha ha ha
We have 3 large Chevrolet dealerships in my area. NONE of them charge above sticker price on new cars anymore. During the middle of 2021 to Jan/Feb of 2022 they were asking 2000, to 3000 above sticker. Now it is all sticker price. Which in itself is a sort of markup as in the "old days" you used to buy a bit below sticker.The markup is not due to heated seats and the like. It is the car market in general, hell EVRYTHING these days